About Us

Welcome to Liberty & Lead Apparel! Established in 2023 by the passionate and visionary husband and wife team, Dennis and April Crane, we embarked on a mission to transcend the boundaries of ordinary apparel. Born from a deep-rooted belief in the values of patriotism, the sanctity of the Second Amendment, the honor of our veterans, and the thrill of automotive enthusiasm, Liberty & Lead Apparel is not just a brand—it's a statement of identity and conviction.

Crafted for the bold, the brave, and the free, our collection extends beyond t-shirts to include premium hoodies designed to offer comfort, durability, and style in equal measure. Every thread of our apparel is infused with the spirit of liberty and the heart of adventure, ensuring that when you wear Liberty & Lead, you wear your values with pride. Our premium hoodies, featuring unique designs and the highest quality materials, have quickly become a staple in the wardrobe of those who dare to stand out and speak up.

But we're not stopping there. The vision of Liberty & Lead Apparel encompasses a future where our brand becomes a beacon for an extensive range of apparel items. In the pipeline, we have plans to expand our offerings to include hats, jackets, and accessories, each carrying the hallmark of our commitment to excellence and the embodiment of the values our community holds dear.

As we look to the future, we're excited to grow our product line and continue to serve our community of patriots, veterans, gun enthusiasts, and car aficionados. We're dedicated to bringing you high-quality, unique designs that you'll be proud to own and even prouder to wear. With Liberty & Lead Apparel, you're not just choosing a piece of clothing; you're making a statement about who you are and what you stand for.

Join us in our journey, and let's make a statement together. Wear your values on your sleeve and be part of a community that cherishes freedom, honors service, and celebrates the spirit of innovation and adventure. Welcome to Liberty & Lead Apparel – where your values meet fashion.